Archive for December, 2008

CommBank Keeping Warm By Burning Money

While viewing http://www.news.com.au yesterday, I noticed an advertisement on the home page for Commonwealth Bank of Australia.

The ad was for instant approvals and same day funds (working now), however clicking the ad presented me with a “Page Not Found” error on the CommBank web site.

Everyone makes mistakes, it is unavoidable. However, when you’re paying the sort of money to advertise on a high visibility web site like news.com.au – you’d think that someone would have gone through and checked everything was in place before approving the creative to go live on the site.

I figure the air conditioning isn’t working in the CommBank offices and they are just burning money to keep warm.

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Twitter Performance Problems, The Root Cause

The performance and scalability problems of Twitter have been covered to death, so I won’t wax lyrical about the different reasons that the micro-blogging service has had performance and uptime problems over the last year.

With the advent of cloud computing and inter-connected web services, the requirement to have a good quality API has just about become a must have. One of the things that an API allows is new and creative mechanisms for users to consume and repurpose your service – which by and large is fantastic. Every now and then though, people will find a way to exploit a service to their advantage – usually financially driven.

In the case of Twitter, clever folk are using the service to ‘watch’ what discussions are happening on and around the internet about a given topic. Case in point this afternoon, I mentioned the phrase “WordPress” in a tweet and I suddenly received 10 new emails notifying me that random people I don’t know are now following me.

The fact that random people are following me isn’t the concern, it is that they automated that based on what I was disucssing in a Twitter conversation. The knock on effect is that those users will no doubt be following  hundreds or thousands of other Twitter users.

From an architectural point of view, this problem quickly spirals out of control as now every message that I write, generates a notification to be sent to those users. If they had a legitimate interest in following me, no problem at all but more than likely it will go completely unnoticed and the only thing that it has really achieved is increasing the load on the Twitter infrastructure.

If users continue to abuse this type of functionality, inevitably the Twitter folk will further tighten the screws on how many people you can follow per account. Of course, then the users abusing the service will start creating multiple accounts so they can get what they want – always looking for a way to side step the restrictions.

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Search Engine Optimisation Via Dead Trees

I thought I’d undertake some professional development surrounding search engine optimisation, ironically in the form of a paper back book, named Get to the top on Google written by David Viney.

As I work my way through the book, I thought I might share some thoughts on the content covered – see what ideas I like about his search engine optimising techniques compared to what I already do or potentially what I don’t do.

If nothing else, having a competing train of thought surrounding optimising for search engines has to be healthy. It could reinforce solid ideas that I already had, disspell what I considered good advice as nothing more than a myth or offer completely new optimisation strategies and techniques.

We’ll find out how that all pans out in the next week or two as I complete Get to the top of Google.

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