Google Adsense Theme Performance

Over the last few months, I have been experimenting with Google Adsense and using the channels feature to measure the impact said changes.

There are volumes of information on tuning Google Adsense for higher performance on the internet, so I thought I might as well put some of their recommendations to the test for myself. As a small experiment, I have been been randomly selecting the colour of the Google Adsense ads on each impression for the last six months.

The Adsense control panel shows that over any given period of time, each colour or channel has been represented equally to the user. Throughout the rather lengthy experiment, I have gone through four different standard colour themes, which included:

  • Open Air
  • Graphite
  • Seaside
  • Shadow

The Google Adsense tuning guides suggest that blending the advertising into the site or using complementary colours yields the best outcome. For my personal site, which has always had a largely white based theme – I can confirm that a full blend has been the highest performer. The list of Adsense themes above is in ranked order based on the click through rates that they have generated. Surprising, at least to me, is that Open Air has not only beaten the competition each month, but at times by as much as 250%!

In the coming month, I’ll be looking to perform some testing on the size and placement of the Google Adsense ad blocks through the site. As soon as I have enough data to make a reasonably informed decision about the results, I’ll post them here for everyone else to see.