Google Analytics Ecommerce Outage

Six weeks ago, along with colleagues from my work place – we implemented Google Analytics Ecommerce functionality within a handful of sites.*

The statistics had been pouring into Google Analytics and then around April 25, same time that Australia has a long weekend to celebrate ANZAC Day, the transactions going through the site started to drop. At first I didn’t think much of it, in the tourism industry it is common place to see lower periods of activity over a long weekend.

I continued to keep an eye on the transactions being reported and expected them to resume the next work day, however that didn’t happen. At this stage, I investigated the issue further to see what the actual figures were and my suspicion was confirmed – the transactions going through the site had dropped, however no where near the levels that the ecommerce functionality within Google Analytics was suggesting.

A fortnight has passed and I haven’t seen any noises about it online and then today when I logged into Google Analytics, the dashboard included a notice stating that analytics was delayed in processing data from 30th April to 5th May and that ecommerce data across that period was unable to be recovered. I’m pleased that the Google Analytics team have posted a notice about it, at least that confirms that it wasn’t something that we had done which inadvertently stopped us reporting the transactions into Google.

Two things:

  1. The image above suggests that the outage began on the 27th April, not 30 April as Google suggested. Either the sudden drop was the lull of the long weekend or Google have reported the wrong date?
  2. Why did it take a fortnight to post a notice about the unplanned outage? While I appreciate it wasn’t going to change anything, if I had of known that there was an outage in place – I wouldn’t have spent any time investigating the lull and just moved on.

* For those that have an ecommerce site and aren’t utilising the ecommerce functionality within Google Analytics, I cannot impress on you how amazing this feature is; the insight it provides into the revenue that your site(s) generate is amazing.